Category: journalism

Nowadays, I’m mainly a writer, designer and journalist. But I spent three years in video games PR, working for Warner Bros, Disney, NCsoft, Paramount, Ubisoft, IGN, Philips, Rising Star, Game City, The Toy Fair, 1C Games, Irrational Games, 505 Games and a ton more. Here’s a basic media campaign for an indie developer.

Walking into any bookshop, the science-fiction section seen, from a distance, is healthy; an island of colour and variety amidst the sad faces of the ‘misery memoirs’, the black and bone of the ‘Dark Romance’, and the silver-backed Penguin classics. Yet, get closer, and there’s something strange. The colour comes in bursts, great streaks of the same style dominating the shelves, logos iterating across shelf after shelf. Stars Wars and Star Trek are there, for sure, but they’re not in charge; video game franchises are dominating science fiction and fantasy.

There are these things we call games journalists – they’re funny creatures, all angst and acid, and they call themselves journalists, which these days has the connotation of news-discovery, which they rarely do, and truth-telling, which they mostly attempt, despite often having access to highly misleading sources. They also think of themselves as writers, because it’s all they do. But like all sports journalists wanted to be strikers and all music critics wanted to be the lead singer, all games journalists want to be designers. Or writers. Or just get to put their two pennorth in on a design. They – I mean, we – are so cute.

What happens when no-one wins an election? All of the manifestos carefully crafted for the 2010 election by our political overlords were, more than usually, a complete waste of time. But us lovers of alternate histories couldn’t help but wonder how they would have ruled if they’d actually won, outright, and what the outcomes of those bizarre manifestos might have been?