To the tune of: Morecambe & Wise – Me And My Shadow
“You might not realise it yet, but you’re a brand. All this time you’ve been walking and talking and posting on the internet, thinking you were a person, when you’ve been a brand all along. Who’d have thought it? All of your activities have been contributing to the brand, building a profile for it and even advertising it.
Why is it important to think of yourself as a brand? Because as information about individuals becomes increasingly available online, you want to make sure that information is not only accurate but also positive and succinct.”