Nowadays, I’m mainly a writer, designer and journalist. But I spent three years in video games PR, working for Warner Bros, Disney, NCsoft, Paramount, Ubisoft, IGN, Philips, Rising Star, Game City, The Toy Fair, 1C Games, Irrational Games, 505 Games and a ton more. Here’s a basic media campaign for an indie developer.
Predictably, Microsoft have just announced the new Games For Windows Live will also support full game downloads. Manufacturers, having taken over all the development studios, and recently the Indie and casual devs too, are now taking over the distribution channels too. It’s likely that we’ll see the first full, true AAA game distributed solely through the […]