Nowadays, I’m mainly a writer, designer and journalist. But I spent three years in video games PR, working for Warner Bros, Disney, NCsoft, Paramount, Ubisoft, IGN, Philips, Rising Star, Game City, The Toy Fair, 1C Games, Irrational Games, 505 Games and a ton more. Here’s a basic media campaign for an indie developer.
To The Tune Of: Tom Robinson Band – Glad To Be Gay Again, this was a think-piece for a magazine that didn’t get used. The hypothetical situation was a game is about to released with a gay lead character; do you think that game would stand a chance at retail? If not, why not? If
To the tune of: Hit Me With Your Rhythm Stick by Ian Dury & The Blockheads. Radian6 is the paid-for social media metric of choice… (@robshaw99) …while Google Alerts is the free metric. (@melcarson) Any brand failure to engage with users will be punished… …but don’t overlink your sites – and don’t build e-commerce and