Tag: history

A Timely History of Briefs.

Today, he announces to much fanfare, is the 65th anniversary of the creation of the briefs,those underpants of the first order. They were first sold by Coopers Inc of Chicago (now Jockey International) on January 19th 1935, designed by apparel engineer Arthur Kniebler as a replacement for the jockstrap, hence their name of jock-brief. (Briefs are known as jockeys to Americans, presumably because it reduced a man’s wotsits until they were midget-sized.) In England the traditional design meant they came be to be called Y-fronts – due to the unusual apeture at the front for extracting the wotsit.