Nowadays, I’m mainly a writer, designer and journalist. But I spent three years in video games PR, working for Warner Bros, Disney, NCsoft, Paramount, Ubisoft, IGN, Philips, Rising Star, Game City, The Toy Fair, 1C Games, Irrational Games, 505 Games and a ton more. Here’s a basic media campaign for an indie developer.
“I have personally nothing against 40 years old guys being chronically stuck in their teenage mind-set, however I am really annoyed by the stagnancy of an entertainment medium that cannot be anymore appealing to people who now have different interests. I am not saying we should quit zombie games or Lord of the Rings altogether, I am just saying we should have other valid options too.” Massimo Guarani, Ovosonico.
This is an interview I did for IGN with the lead Valve writers (apart from Marc Laidlaw), but was cut short. IGN has generously allowed me to put the full Q&A up here.