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Interview: Jesse Schell on gaming, the social sciences, identity loss and behavioural shaping.

Jesse is very small.

Previously Creative Director of the Disney Imagineering Virtual Reality Studio, Jesse Schell thinks hard about the future of games; he’s worked on Toontown Online and teaches game design at Carnegie Mellon university. You can see his amazing DICE talk on the future of gaming here. This interview was conducted for a PC Gamer piece on Social Gaming about a year ago. [more...]

The Money Farm

The Money Farm

To the tune of: Money, Money – Cabaret

The Money Farm

Buy a PC Gamer-approved product every day this week and you get reward points. You’ve levelled up, now you’re a PCG Ambassador, so you get a PCG fan kit. Meanwhile, your health insurance is incentivising you to walk as it’s worried about your heart rate, and a tobacco firm is incentivising you not to read The Guardian because of its coverage of cancer risk. You get an achievement from the local council for not giving money to a tramp, and your eyetracking device is giving you bonus points for reading every line of an advert (but not the small print). It’s a nightmare and [more...]