Solving MMO review problems

To the tune of: Nina Nastasia – Our Discussion

As an MMO reviewer, I’ve felt both privileged (at occupying a niche few are equipped to explore) and also terrified (at a reviewer’s complete inability to perceive the whole game). As Quintin Smith found last week, and Ed Zitron found previously, reviewers, no matter how professional, can’t just hop back into an MMO when it’s been updated and hope to review it. Especially not, as those two found, when the audience they think they’re talking to isn’t the audience that actually reads and responds to the article. Here’s a putative structure for reviewing MMOs that deals with the problems caused by trying to employ time-poor professional reviewers.

Cpl Smith, M.I.A.

Problems

  1. Must experience enough of content in proper way to do review.
  2. Different experience types for player types – solo, casual, hardcore, obsessive.
  3. Need for humour, quality writing.
  4. Cost of review process must be kept down.
  5. Content alters substantially over game’s lifetime.

Many professional reviewers provide 3, can attempt 2 but usually fail, don’t keep playing so can’t do 5, and to provide 1 would be to disregard 4.

Solutions

  1. Multiple reviewers
  2. Multiple reviewers
  3. Mediated by co-ordinator
  4. Co-ordinator is paid writer-editor – incentivised to find free reviewers and collate & polish their opinion.
  5. Reconvene with original panel at regular intervals.

It's all about getting a good team together.

This system as a narrative. Un-paid enthusiasts are given early access and review title in return for thought-access. Primary writer becomes interviewer, co-ordinating impressions from many different groups. Individual, subjective experience is not of primary relevance, but collation of views is. Common problems can be identified, and the game rated on these – whilst problems specific to groups acknowledged, represented. Panel reconvenes to alter score when game has altered substantially from previous score. (This also provides you with an evaluation structure for up-and-coming writers, as you can test their analysis, reliability and writing ability  through these panels.)

Here’s a question I don’t know the answer to – is this process applicable to reviews other than MMOs? Should all reviews be done this way?