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Interview: Jesse Schell on gaming, the social sciences, identity loss and behavioural shaping.

Jesse is very small.

Previously Creative Director of the Disney Imagineering Virtual Reality Studio, Jesse Schell thinks hard about the future of games; he’s worked on Toontown Online and teaches game design at Carnegie Mellon university. You can see his amazing DICE talk on the future of gaming here. This interview was conducted for a PC Gamer piece on Social Gaming about a year ago. [more...]

Creating Brand You

His brand is clear

To the tune of: Morecambe & Wise – Me And My Shadow

I wrote this: http://www.techradar.com/news/internet/why-you-must-keep-track-of-your-online-profile-709345

“You might not realise it yet, but you’re a brand. All this time you’ve been walking and talking and posting on the internet, thinking you were a person, when you’ve been a brand all along. Who’d have thought it? All of your activities have been contributing to the brand, building a profile for it and even advertising it.

Why is it important to think of yourself as a brand? Because as information about individuals becomes increasingly available online, you want to [more...]

Ten Things I learnt from HitMebiz

To the tune of: Hit Me With Your Rhythm Stick by Ian Dury & The Blockheads.

Cardinal Place taken by Simon Wicks

Radian6 is the paid-for social media metric of choice… (@robshaw99) …while Google Alerts is the free metric. (@melcarson) Any brand failure to engage with users will be punished… …but don’t overlink your sites – and don’t build e-commerce and social-bait sites on the same IP. (John Straw, @searchDNA) Long tail keywords are best for SEO. By 2019 your ipod will have enough space to record your entire life. (Via Kryder’s law.)  (John Straw) Always put your latitude [more...]

You Want To Be My Friend On Facebook?

Awesome, painful song.

Shameless Plug

Which Champion Are You? | Champions Online Official Site

I’m not handling PR for this particular MMO (though I am for its predecessor, City of Heroes), but I’m interested to see how it goes. They’ve got a nice What Hero Are You generator on the website, though it seems to have read me rather too well.

Raised on a steady diet of comic books, you grew up to be an unstable lunatic, whose wacky ambitions are only matched by your delusions of grandeur. You’re too crafty to get caught, otherwise you’d certainly be locked away in the loony bin!

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