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Creating Brand You

His brand is clear

To the tune of: Morecambe & Wise – Me And My Shadow

I wrote this: http://www.techradar.com/news/internet/why-you-must-keep-track-of-your-online-profile-709345

“You might not realise it yet, but you’re a brand. All this time you’ve been walking and talking and posting on the internet, thinking you were a person, when you’ve been a brand all along. Who’d have thought it? All of your activities have been contributing to the brand, building a profile for it and even advertising it.

Why is it important to think of yourself as a brand? Because as information about individuals becomes increasingly available online, you want to [more...]

Ten Things I learnt from HitMebiz

To the tune of: Hit Me With Your Rhythm Stick by Ian Dury & The Blockheads.

Cardinal Place taken by Simon Wicks

Radian6 is the paid-for social media metric of choice… (@robshaw99) …while Google Alerts is the free metric. (@melcarson) Any brand failure to engage with users will be punished… …but don’t overlink your sites – and don’t build e-commerce and social-bait sites on the same IP. (John Straw, @searchDNA) Long tail keywords are best for SEO. By 2019 your ipod will have enough space to record your entire life. (Via Kryder’s law.)  (John Straw) Always put your latitude [more...]