Creating Brand You

His brand is clear

To the tune of: Morecambe & Wise – Me And My Shadow

I wrote this: http://www.techradar.com/news/internet/why-you-must-keep-track-of-your-online-profile-709345

“You might not realise it yet, but you’re a brand. All this time you’ve been walking and talking and posting on the internet, thinking you were a person, when you’ve been a brand all along. Who’d have thought it? All of your activities have been contributing to the brand, building a profile for it and even advertising it.

Why is it important to think of yourself as a brand? Because as information about individuals becomes increasingly available online, you want to make sure that information is not only accurate but also positive and succinct.”

Ten Things I learnt from HitMebiz

Cardinal Place taken by Simon Wicks
  1. Radian6 is the paid-for social media metric of choice… (@robshaw99)
  2. …while Google Alerts is the free metric. (@melcarson)
  3. Any brand failure to engage with users will be punished…
  4. …but don’t overlink your sites – and don’t build e-commerce and social-bait sites on the same IP. (John Straw, @searchDNA)
  5. Long tail keywords are best for SEO.
  6. By 2019 your ipod will have enough space to record your entire life. (Via Kryder’s law.)  (John Straw)
  7. Always put your latitude and longitude under your address (getting yourself ready for Google Local). (John Straw)
  8. The words Egonet, Eigenfactor, Indegree and Inbetweenness were made by mathematicians, not poets, but are worthy of the attention of social network engineers. (Mat Morrison @mediaczar)
  9. Make sure all of this nonsense ties into a wider media plan…
  10. …but don’t forget the day job.